Mohler: After the Ball–Why the Homosexual Movement Has Won

Posted By on July 1, 2015

[Editor’s note: If you don’t read anything else, read this. Every one of us is acquainted with someone who has bought into the marketing agendas of the homosexual movement. They’ve become propagandists without knowing it. Even Christians who try to cite homosexual theology or are perverting doctrines about sin and forgiveness, judging,and  love, etc. etc. etc. Where did all of this come from? They’re parroting the marketing slogans of homosexual tyranny brought to you by authors Marshall Kirk and Hunter Madsen in their 1990 publication of, After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90’s.]

The spectacular success of the homosexual movement stands as one of the most fascinating phenomena of our time. In less than two decades, homosexuality has moved from “the love that dares not speak its name,” to the center of America’s public life. The homosexual agenda has advanced even more quickly than its most ardent proponents had expected, and social change of this magnitude demands some explanation.

A partial explanation of the homosexual movement’s success can be traced to the 1989 publication of After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s. Published with little fanfare, this book became the authoritative public relations manual for the homosexual agenda, and its authors presented the book as a distillation of public relations advice for the homosexual community. A look back at its pages is an occasion for understanding just how successful their plan was.

Authors Marshall Kirk and Hunter Madsen combined psychiatric and public relations expertise in devising their strategy. Kirk, a researcher in neuropsychiatry, and Madsen, a public relations consultant, argued that homosexuals must change their presentation to the heterosexual community if real success was to be made.

Conceiving their book as a “gay manifesto for the 1990s,” the authors called for homosexuals to repackage themselves as mainstream citizens demanding equal treatment, rather than as a promiscuous sexual minority seeking greater opportunity and influence.

Read the rest here

Recommended Resources
After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90’s (Plume)
Agenda: Grinding America Down
IndoctriNation: Public Schools and the Decline of Christianity in America
Shaky Town: A Documentary by The Gunn Brothers
Restoring America One County at a Time

 

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