Lead Like A Boss, Dad

| August 9, 2014

By Geoffrey Botkin A Canadian ad agency has just broken every politically correct rule of TV fatherhood. General Mills Canada hired the Toronto firm to pitch a product that’s “awesome and responsible”: Peanut Butter Cheerios. The commercial’s Creative Director Josh Stein did something truly creative. He associated the two words with fatherhood. The result: a two minute tour […]